choices matter

In these crucial times, your generosity resonates louder than ever.

Your decision to contribute resonates as a resounding affirmation—a resolute backing of stewardship, compassion, justice, belonging, and resilience. At TTI, we are unwavering in our dedication to nurturing our shared humanity through a purpose-driven approach to travel—one that ignites profound transformation and fosters unbreakable bonds of human solidarity. Your support amplifies this vision.

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Meet the Team

jake haupert

president of the board
kurt kutay

chairperson of the board
Sunniva Sorby

vice president of the board
Dana Smith

secretary of the board
Heather Morse

executive director
jillian dickens

TTC/TTI liaison

“ The most exciting breakthroughs of the 21st century will not occur because of technology, but because of an expanded concept of what it means to be human.”

— John Naisbitt, futurist and author

EMBRACE THE PLANET PROJECT

You don't have to be on Vancouver Island to be part of this Embrace the Planet expedition. From early August through early October 2027, we're inviting people everywhere — on the Vancouver Island Trail, in their local parks, along their favourite paths — to walk in solidarity with the land, with each other, and with the communities we're moving through.

The expedition concludes the first weekend of October, joining the Jane Goodall Hike for Hope (October 2–3, 2027) — a national movement to get people outside and into action. Every step counts. Wherever you are.

Where your support goes

Donations support two registered nonprofits. Every dollar goes directly to purpose.

Transformational Travel Institute

Supporting purpose-driven travel that fosters human solidarity and profound transformation.

Jane Goodall Hike for Hope

The expedition concludes in Victoria in October, the same weekend as the annual Hike for Hope finale.

use of funds

Empowerment through tourisM & MORE ETHICAL & IMPACTFUL EXPERIENCES

Let's delve deeper into how your generous contributions are put to work through the Transformational Travel Institute. We are committed to leveraging every donation to its fullest potential, and here's how:

RESEARCH & INNOVATION

The heart of progress beats in research and innovation. With your generous support, we can drive forward initiatives like The Transformation Economy Collaborative and the creation of informative whitepapers. These endeavors are the bedrock of our commitment to innovation and meaningful change in the industry.

Your contribution makes a significant impact in these critical areas, propelling us toward a future where travel is a force for good, accessible to all, and a catalyst for positive transformation. Thank you for being a part of this remarkable journey!

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EQUITABLE ACCESS INITIATIVE

Educational Program Scholarships: We believe in inclusivity and strive to provide opportunities for all. Your donations enable us to offer scholarships to marginalized individuals, destinations, and non-profit organizations, ensuring that everyone has access to transformative educational programs.

be the change

Your support comes in many forms—whether a one-time contribution, a monthly commitment, or something more substantial, it's the lifeblood that propels our mission forward, allowing us to flourish.

If you're passionate about making an even greater impact through a significant donation, sponsorship, or impact investment, we invite you to connect with Jake Haupert via email. Rest assured, we hold ourselves to the highest standards of financial integrity.

Our commitment to transparency means we will keep you well-informed about precisely how your resources are utilized.

support the transformation of tourism