the transformational travel institute for wellbeing, peace, and eco-consciousness
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Gain access to twenty game-changing pages of insights, data, and inspiration, including:
🔦 Travel Trade and Consumer Research
đź’ˇ Market Drivers and Key Trends
đź“š Practical Frameworks, Techniques, Tactics, and Case Studies
đź’¸ Holistic Value Creation and Economic Benefit -
As we stand at the crossroads of environmental challenges and economic transformation, the “Transcend 2050 Initiative” boldly reimagines the future of travel and tourism. Anchored in the ethos of “From Carbon Footprints to Global Footsteps ; and committed to Crafting a Legacy of Environmental Stewardship and Community Empowerment”
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The 2024 inaugural gathering was a success! 2026 is coming soon!
We believe that travel is our most powerful lever of change, capable of shifting the collective consciousness of humankind to regenerate and thrive, will delve into wisdom teachings to uncover insights to enlighten and reignite our shared values and aspirations.
our work
“The goal of life is to make your heartbeat match the beat of the universe, to match your nature with Nature.”
The Transformational Travel Council and Institute are on a profound journey, catalyzing unique insight and innovation to harness the power of travel as a force for positive change, one individual and community at a time.
Tourism, one of the world’s most powerful economic drivers, generating $1 out of every $10 worldwide, is experiencing an existential crisis and needs to evolve. By embracing a transformative experience strategy with regenerative thinking, we’d collectively be co-creating the fertile conditions to build healthier, more compassionate, and eco-conscious tourism.
This requires a fundamental transition from producing transactional activities to facilitating transformative experiences. To achieve this, the tourism industry must become an interconnected, self-organizing, regenerative system that positively impacts visitors, hosts, communities, and the organizations that serve it.
We empower travel to assume its rightful role as a catalyst for this change. We achieve this through the pillars of research, education, and unwavering support for human-centered projects spanning the globe.
We partner with our sister-organization, The Transformational Travel Council, to advance this work across the global tourism industry, including hotels, camps, destinations, cruise lines, and travel companies.
vision and mission
Imagine a world where travel becomes the beacon that elevates the collective consciousness of humanity, leading us toward regeneration and prosperity. It's a world we envision—a world we're actively working to create.
At the heart of our mission lies a commitment to educate and uplift not only travelers but also the communities they touch. We emphasize the profound value of self-awareness, mutual respect, fairness, social and biodiversity. We aim to inspire all those we reach to embark on a transformative journey, one that extends far beyond the boundaries of their own lives.
We embrace the concept of "Renewal" as our guiding principle. Renewal represents the very essence of our work—restoring, reinvigorating, and refreshing. It's a return to an ideal, a rediscovery of our truest selves. Achieving renewal requires intentional action and yields the most rewarding transformation. It infuses vitality, giving rise to longevity and sustainability..
